How Google analytics can help a small business myriam jessier unsplash

Google Analytics is a free web analytics service that helps small businesses:

  • Track and analyze website traffic and user behavior
  • Measure the success of marketing campaigns
  • Identify areas of their website that need improvement
  • Track e-commerce performance for businesses that sell products online
  • Customize data reports to suit their specific needs

By using this information to optimize website design and content, marketing strategies, and online sales, small businesses can improve their online performance and increase their ROI. In short, Google Analytics is an invaluable tool for small businesses.

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