To add Facebook Pixel to your Shopify store, follow these steps: Go to your Facebook Ads Manager and navigate to the “Pixels” tab. Click “Create a Pixel” and follow the prompts to create a new pixel. Give it a name and accept
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Here are some key features of Facebook Pixel that are particularly useful for small businesses: Custom Audiences: Create targeted ads based on user behavior on your website. Lookalike Audiences: Find new customers who are similar to your existing website visitors. Conversion Tracking:
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